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Kaveh Pajouhan

Graphic Designer

Time to Change Course

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Museum of Typography’s Design Contest

The poster presents a visually striking and thought-provoking image that symbolizes the need for environmental action and change. The central element is a barren tree with its branches morphing into wisps of cloud, which then seamlessly transition into the emission from a dark, industrial chimney against a clear blue sky. The stark contrast between the natural tree and the man-made smokestack delivers a powerful message on the impact of industrialization on nature. This graphic commentary is underscored by the bold statement “Time to Change Course,” suggesting a pressing need to reconsider our current trajectory regarding the environment. The addition of the Museum of Typography logo adds an institutional endorsement to the message, aligning it with the cultural significance of communication and design. This artwork serves as both a compelling piece of graphic design and a resonant call to action for ecological mindfulness.

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